Casa Dragones is a top-shelf sipping tequila founded by MTV creator and iHeartMedia CEO Robert Pittman and tequila industry expert Bertha González Nieves, the first woman to be certified as ‘Maestra Tequilera’.
Scope of Responsibility: Contracted as a Social Media Manager oversaw copy writing, social media strategy, content calendar, special events, and social media analytics.
Brand's Pain Point: 90% of their content was sourced directly from special events. This decreased creative control over deliverables, decreased the ROI on events and they spent an awful amount of time attempting to sort through irrelevant imagery.
Added Value: Created a special events content strategy to aid in streamlining content curation for their digital media.