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HI! IM RAY.
HI! IM RAY.
I help brands talk human to their audience, and turn digital pain points into high quality leads.
SUCCESS STORIES
SUCCESS STORIES
Casa Dragones is a top-shelf sipping tequila founded by MTV creator and iHeartMedia CEO Robert Pittman and tequila industry expert Bertha González Nieves, the first woman to be certified as ‘Maestra Tequilera’.
Scope of Responsibility: Contracted as a Social Media Manager oversaw copy writing, social media strategy, content calendar, special events, and social media analytics.
Brand's Pain Point: 90% of their content was sourced directly from special events. This decreased creative control over deliverables, decreased the ROI on events and they spent an awful amount of time attempting to sort through irrelevant imagery.
Added Value: Created a special events content strategy to aid in streamlining content curation for their digital media.
Scope of Responsibility: Contracted as a Social Media Manager oversaw copy writing, social media strategy, content calendar, special events, and social media analytics.
Brand's Pain Point: 90% of their content was sourced directly from special events. This decreased creative control over deliverables, decreased the ROI on events and they spent an awful amount of time attempting to sort through irrelevant imagery.
Added Value: Created a special events content strategy to aid in streamlining content curation for their digital media.
Big-Box retailer Sephora, sits in LVMH’s Selective Retailing division, shifted the face of the brand and made a bold public statement regarding diversity & inclusion with their 2017 holiday campaign.
Scope of Responsibility: Contracted as a Project Coordinator for the Press & Influencer activation element of the campaign. Oversaw client facing communication and various teams internally, created meeting agendas to maintain efficiency, and relayed any issues with timelines or budgets to the Senior Account Supervisor. Additional admin and event operational functions as needed.
Added Value: Credited to conceptualizing 5 themed onsite interactive stations that increased digital coverage & attendee participation. i.e. Glow on the Go, Holiday Gifting etc.
Scope of Responsibility: Contracted as a Project Coordinator for the Press & Influencer activation element of the campaign. Oversaw client facing communication and various teams internally, created meeting agendas to maintain efficiency, and relayed any issues with timelines or budgets to the Senior Account Supervisor. Additional admin and event operational functions as needed.
Added Value: Credited to conceptualizing 5 themed onsite interactive stations that increased digital coverage & attendee participation. i.e. Glow on the Go, Holiday Gifting etc.
Milk Makeup is a 2015 start-up working to transform the beauty industry by creating products that are withthought, ingenuity and with the busy individual in mind. Milk’s market is millennial embodied and theproducts are easy to use and travel.
Scope of Responsibility: Social Media Campaign Manager, participated in an intense, experience-based training program. Assisted in the management of several key global launch campaigns & influencer activations.
Added Value: Credited withcreating systems that streamlined processes and improved campaign operations.
Scope of Responsibility: Social Media Campaign Manager, participated in an intense, experience-based training program. Assisted in the management of several key global launch campaigns & influencer activations.
Added Value: Credited withcreating systems that streamlined processes and improved campaign operations.
HEAR WHAT CLIENTS HAVE TO SAY
HEAR WHAT CLIENTS HAVE TO SAY
TEAL Global Brand Director at Tequila Casa Dragones
"Ray joined our team as a contracted Social Media Manager. She immediately demonstrated an ability to understand our organization’s content marketing needs and created a content strategy to aid in streamlining our content curation at special events. Her resolution helped us create shareable on-brand moments that satisfied our event partners expectations and social media content that our audience loved and enjoyed.
Ray was a pleasure to work with and I recommend her for any of your Digital/Social related projects. "
"Ray joined our team as a contracted Social Media Manager. She immediately demonstrated an ability to understand our organization’s content marketing needs and created a content strategy to aid in streamlining our content curation at special events. Her resolution helped us create shareable on-brand moments that satisfied our event partners expectations and social media content that our audience loved and enjoyed.
Ray was a pleasure to work with and I recommend her for any of your Digital/Social related projects. "
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